Campaign Architecture
Four drip campaigns covering onboarding through early recovery. Shared emails (O1, Intake Reminder) appear in both onboarding paths. Each email fires max 1x/week. E3–E6 not yet drafted.
This is how emails render in-inbox. All emails follow this structure: branded header → affirmation block → body copy → single CTA → symptom prompt → footer with disclaimer. Below this sample, all emails are shown as copy-focused review cards.
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Your plan is live Congratulations — and welcome to recovery. |
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Hi {{first_name}}, Your full personalized plan is now live, built around your delivery and everything you shared with us. |
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Warmly, Questions or something feel off? Reach your Care Concierge → |
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January Health · Personalized postpartum recovery |
Pre-birth Onboarding (Path A)
For members who enroll before delivery. Sequence runs from signup through delivery confirmation. Gestational week triggers assume EDD is known from intake.
Hi {{first_name}},
We're so glad you're here. To build your personalized recovery plan, we just need to learn a little about you. It takes about 5 minutes.
Complete your intake →Once you're done, your Care Concierge will be in touch to walk you through what comes next.
Warmly,
The January Health Team
Hi {{first_name}},
We noticed you haven't finished your intake yet — no rush, but we can't build your personalized plan without it.
It takes about 5 minutes, and once it's done, your Care Concierge will reach out to get you started.
Complete your intake →We're here whenever you're ready.
Warmly,
The January Health Team
Hi {name},
Thank you for completing your January Health intake. We're reviewing your information and preparing a baseline recovery plan for you.
Since your baby hasn't arrived yet, here's what to expect:
Your baseline plan will be available within 24 hours. We'll email you when it's ready.
Once your baby arrives, we'll ask a few follow-up questions to fully personalize your plan based on how your delivery went.
In the meantime, you can always visit your dashboard.
Visit your dashboard →Warmly,
The January Health Team
Hi {{first_name}},
Your baseline recovery plan is ready. It's built around what you shared during your intake — your delivery type, your health history, and what matters most to you.
After your baby arrives, we'll activate your full plan with week-by-week guidance tailored to your recovery. Until then, your baseline gives you a look at what's ahead.
Your welcome kit is also on its way.
Preview your plan →Warmly,
The January Health Team
Hi {{first_name}},
You're at 39 weeks — the finish line is close. However you're feeling right now, it's valid.
This is a good time to revisit your baseline plan. It covers what to expect in those first days after delivery, including when your full personalized plan will go live.
If anything has changed since your intake — new concerns, updated preferences — your Care Concierge is just a message away.
Revisit your plan →Already had your baby? Let us know →
Warmly,
The January Health Team
Hi {{first_name}},
Already had your baby? Let us know and we'll activate your full recovery plan right away. I had my baby →
41 weeks. We know the waiting can feel harder than anyone prepares you for.
Your plan is ready for whenever your baby is. When the time comes, just let your Care Concierge know — we'll use your delivery details to activate your full personalized plan right away.
Nothing to do right now except take care of yourself. If anything comes up or you just want to talk through what's ahead, we're here.
Reach your Care Concierge →Already had your baby? Let us know →
Warmly,
The January Health Team
Hi {{first_name}},
Already had your baby? Let us know and we'll activate your full recovery plan right away. I had my baby →
Just checking in. We haven't heard an update yet, and that's completely okay — things don't always go on a tidy schedule.
Whenever you're ready, let your Care Concierge know how things went. We'll update your plan to match your delivery so everything is tailored to your actual recovery — not just a projection.
Get in touch →Already had your baby? Let us know →
Warmly,
The January Health Team
Hi {{first_name}},
Congratulations — and welcome to recovery. Your full personalized plan is now live, built around your delivery and everything you shared with us.
Inside you'll find week-by-week guidance for where you are right now, along with resources your Care Concierge selected for you. Your welcome kit is also on its way.
View your plan →This is your first week. Be gentle with yourself — we'll be here every step of the way.
Warmly,
The January Health Team
General Onboarding (Path B)
For members who enroll after delivery. Shorter sequence — Outseta account confirm and Jotform autoresponder fire automatically. O1, Intake Reminder, and O8b are manual Outseta emails. O8b now carries the full January value prop (moved from eliminated O2).
Same copy as Path A — see Pre-birth Onboarding tab for full text.
Same copy as Path A — see Pre-birth Onboarding tab for full text.
Hi {name},
Thank you for completing your January Health intake. We're reviewing your information and building your personalized recovery plan.
Your personalized plan will be ready within 24 hours. We'll email you the moment it's available so you can log in and see everything tailored to where you are right now.
In the meantime, you can always visit your dashboard.
Visit your dashboard →Warmly,
The January Health Team
Hi {{first_name}},
Your personalized recovery plan is ready. It's been built around your delivery, where you are in your recovery, and what you shared during intake. Your welcome kit is also on its way.
Here's how January works: we walk alongside you through four phases of recovery, from the first days after birth through your first year. Each week, you'll get guidance tailored to where you are — not a generic timeline, but one that meets you where you are right now.
Inside your plan you'll find week-by-week guidance and resources your Care Concierge selected for you. Between check-ins, your Care Concierge is always available if something comes up or you just have a question.
View your plan →You're not doing this alone.
Warmly,
The January Health Team
Early Recovery · C-Section
Weekly emails for weeks 1–6 after C-section delivery. One email per week, alternating with check-ins (check-ins out of scope). E3a–E6a not yet drafted — shown as placeholders.
Hi {{first_name}},
You just had major surgery and brought a whole new person into the world. That deserves more credit than anyone will probably give you this week — so let us say it: you did something extraordinary.
Right now, your body is focused on one thing — healing your incision from the inside out. The best thing you can do this week is rest, manage your pain, and take short walks around the house when you're up for it. Even a few minutes helps circulation and supports recovery.
If you haven't had a bowel movement yet, stool softeners can help — it's one of the most common early recovery hurdles, and there's no reason to tough it out.
See your recovery guide →If anything feels off — or you just want to know what's normal — your Care Concierge is here.
Warmly,
The January Health Team
Hi {{first_name}},
Your incision is healing — even if it doesn't feel like it yet. By now, the tenderness should be easing a little, and you might notice your bleeding getting lighter in color. Both are signs your body is doing exactly what it's supposed to do.
This week, try walking for 5–10 minutes twice a day if you can. It doesn't need to be outside — around the house counts. And if someone tells you to "rest while you can," listen to them. Rest isn't laziness right now. It's recovery.
How are you really doing?
It's completely normal to feel a mix of everything right now — joy, exhaustion, anxiety, overwhelm, sometimes all at once. We'd like to ask a few quick questions to make sure you're getting the right support. Takes less than 2 minutes. Take the check-in →
Warmly,
The January Health Team
Early Recovery · Vaginal
Weekly emails for weeks 1–6 after vaginal delivery. One email per week, alternating with check-ins (check-ins out of scope). E3b–E6b not yet drafted — shown as placeholders.
Hi {{first_name}},
However your birth went — fast, slow, exactly as planned or nothing like it — you made it to the other side. That matters, and we're glad you're here.
This week is about letting your body begin to heal. Soreness and bleeding are both normal right now. If you had any tearing, a peri-bottle with warm water after using the bathroom will be your best friend.
Short walks when you feel ready — even just around the house — help with circulation and recovery. There's no checklist this week. Just rest, eat, hydrate, and let people help you.
See your recovery guide →If anything feels off — or you just want to know what's normal — your Care Concierge is here.
Warmly,
The January Health Team
Hi {{first_name}},
By now, the soreness should be starting to ease. Your bleeding is likely lighter — shifting from red to pink or brown — and if you had tearing, healing is underway even if it still feels tender.
This is a good week to try slightly longer walks — 10 to 15 minutes, once or twice a day. Keep up with your peri-bottle routine, and keep hydrating. If constipation or hemorrhoids are still bothering you, stool softeners and warm sitz baths can help.
How are you really doing?
It's completely normal to feel a mix of everything right now — joy, exhaustion, anxiety, overwhelm, sometimes all at once. We'd like to ask a few quick questions to make sure you're getting the right support. Takes less than 2 minutes. Take the check-in →
Warmly,
The January Health Team
Phase Transitions
Check-in surveys gate each phase unlock. For every transition: an initial survey fires 10 days before the phase boundary, a reminder follows 5 days out if it's still incomplete, and the Care Concierge follows up manually at the boundary if needed. Responses are reviewed with a 24-hour turnaround before the next phase opens.
Hi {{first_name}},
Six weeks. That's a real turning point — and your body has been doing incredible work to get here.
Your next phase starts soon, and we want to make sure everything ahead is built around where you actually are right now. Takes less than 3 minutes.
Complete your 6-week check-in →Your care team will review your responses and your next phase will be ready within 24 hours.
Warmly,
The January Health Team
Hi {{first_name}},
Just a reminder — your 6-week check-in is still waiting on you. It takes less than 3 minutes and helps us make sure your next phase of care is ready when you are.
Complete your check-in →Warmly,
The January Health Team
Manual follow-up: If the check-in is still incomplete at the Week 6 boundary, the Care Concierge reaches out personally before the Intermediate phase unlocks.
Hi {{first_name}},
Three months in. You've come a long way — and your recovery looks different now than it did six weeks ago.
Your next phase starts soon — take a few minutes to update us so it's tailored to where you actually are right now.
Complete your 3-month check-in →Your care team will review your responses and your next phase will be ready within 24 hours.
Warmly,
The January Health Team
Hi {{first_name}},
Just a reminder — your 3-month check-in is still waiting on you. It takes less than 3 minutes and helps us make sure your next phase of care is ready when you are.
Complete your check-in →Warmly,
The January Health Team
Manual follow-up: If the check-in is still incomplete at the Week 12 boundary, the Care Concierge reaches out personally before the Extended phase unlocks.
Hi {{first_name}},
Six months. That's a milestone worth pausing for — and one that matters more than most people realize.
Your long-term wellness phase is ready to begin, and we want to make sure it's built around where you are today. This is your last check-in before your final phase unlocks.
Complete your 6-month check-in →Your care team will review your responses and your next phase will be ready within 24 hours.
Warmly,
The January Health Team
Hi {{first_name}},
Just a reminder — your 6-month check-in is still waiting on you. It takes less than 3 minutes and helps us make sure your next phase of care is ready when you are.
Complete your check-in →Warmly,
The January Health Team
Manual follow-up: If the check-in is still incomplete at the Month 6 boundary, the Care Concierge reaches out personally before the Long-term Wellness phase unlocks.
Change Log
Revision history for the email program. Newest changes on top; older revisions dimmed.
- Phase transition check-ins added — 3 transition surveys (6-week, 3-month, 6-month) plus 3 reminders
- Transitions gate each phase unlock with a 24-hour review turnaround
- Manual Care Concierge follow-up if a check-in is incomplete at the phase boundary
- Concierge link added to the shared template wrapper — a "Reach your Care Concierge" line now renders just below the sign-off on every email
- O4, O6 + O7 updated — delivery-confirmation Jotform link added so members can report birth directly (O4: subtle link; O6 + O7: callout after greeting + subtle link)
- E2a + E2b updated — added a Whooley check-in callout (2-question mood screen via Jotform) before the CTA; removed the old "if your baby blues haven't lifted" paragraph it replaces
- Whooley check-in pending Clinical Lead sign-off on placement at Week 2
- O6 + O7 updated — now include "let us know when baby arrives" language so members know to report delivery for plan activation
- O8a + O8b updated — both now include "your welcome kit is on its way"
- Jotform autoresponders added as reference cards in both paths — Path A ("We've received your intake," baby not delivered) and Path B ("Your plan is on its way," baby delivered). These are auto emails, not Outseta templates.
- O2 eliminated as standalone Outseta email — intake confirmation now handled by Jotform autoresponder
- O8b updated — O2's value prop content ("four phases of recovery…") folded into O8b, which is now the first time Path B members hear the full January framing from Outseta
- Total Outseta emails: 13 → 12
- Auto emails (Outseta confirm, Jotform autoresponder) shown in flows for context but are not Outseta drip templates
- Outseta master wrapper now branded — all email bodies render inside a shared template with January logo, brand colors, and footer