January Health — Email Review

Campaign Architecture

Four drip campaigns covering onboarding through early recovery. Shared emails (O1, O2, Intake Reminder) appear in both onboarding paths. Each email fires max 1x/week. E3–E6 not yet drafted.

Shared

Pre-birth

Post-birth

Weekly Recovery

Conditional

Campaign 1 — Pre-birth Onboarding (Path A)

O1 Get Started → O2 Welcome → Intake Reminder → O3 Baseline Ready → O4 Week 39 → O6 Week 41 → O7 Week 43 → O8a Plan Active

Campaign 2 — General Onboarding (Path B)

O1 Get Started → O2 Welcome → Intake Reminder → O8b Plan Ready

Campaign 3 — Early Recovery · C-Section

E1a Week 1 → E2a Week 2 → E3a Week 3 → E4a Week 4 → E5a Week 5 → E6a Week 6

Campaign 4 — Early Recovery · Vaginal

E1b Week 1 → E2b Week 2 → E3b Week 3 → E4b Week 4 → E5b Week 5 → E6b Week 6

Template Design Sample — O8a

This is how emails render in-inbox. All emails follow this structure: branded header → affirmation block → body copy → single CTA → symptom prompt → footer with disclaimer. Below this sample, all emails are shown as copy-focused review cards.

january

Your plan is live

Congratulations — and welcome to recovery.

Hi {{first_name}},

Your full personalized plan is now live, built around your delivery and everything you shared with us.

Inside your plan

→ Week-by-week guidance tailored to where you are
→ Resources your Care Concierge selected for you
→ Your Progress Tracker to log how you're feeling

View your plan →

This is your first week. Be gentle with yourself — we'll be here every step of the way.

Warmly,
The January Health Team

January Health · Personalized postpartum recovery
This email contains general wellness information and is not a substitute for professional medical advice.
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Pre-birth Onboarding (Path A)

For members who enroll before delivery. Sequence runs from signup through delivery confirmation. Gestational week triggers assume EDD is known from intake.

O1 → O2 → Reminder → O3 → O4 → O6 → O7 → O8a

O1 — Get Started

Shared

TriggerSign-up / enrollment

TimingImmediate

CTAComplete Jotform intake

SubjectGet Started — complete your intake

Hi {{first_name}},

We're so glad you're here. To build your personalized recovery plan, we just need to learn a little about you. It takes about 5 minutes.

Complete your intake →

Once you're done, your Care Concierge will be in touch to walk you through what comes next.

Warmly,
The January Health Team

O2 — Welcome

Shared

TriggerIntake submitted

TimingImmediate

CTAView portal

SubjectWelcome to January Health — here's what's next

Hi {{first_name}},

Thank you for completing your intake — your personalized plan is being built now.

Here's how January works: we walk alongside you through four phases of recovery, from the first days after birth through your first year. Each week, you'll get guidance tailored to where you are — not a generic timeline, but one built around your delivery, your body, and your goals.

Between check-ins, your Care Concierge is always available if something comes up or you just have a question.

See what's ahead →

You're not doing this alone.

Warmly,
The January Health Team

Intake Reminder

Conditional Shared

TriggerJotform not submitted

Timing24hrs after O1

CTAComplete Jotform intake

SubjectStill need your info — it only takes 5 minutes

Hi {{first_name}},

We noticed you haven't finished your intake yet — no rush, but we can't build your personalized plan without it.

It takes about 5 minutes, and once it's done, your Care Concierge will reach out to get you started.

Complete your intake →

We're here whenever you're ready.

Warmly,
The January Health Team

O3 — Baseline Plan Ready

Pre-birth

TriggerAfter Care Concierge intake call

TimingPost-call

CTAView portal

SubjectYour baseline plan is ready + your welcome kit is on its way

Hi {{first_name}},

Your baseline recovery plan is ready. It's built around what you shared during your intake — your delivery type, your health history, and what matters most to you.

After your baby arrives, we'll activate your full plan with week-by-week guidance tailored to your recovery. Until then, your baseline gives you a look at what's ahead.

Your welcome kit is also on its way.

Preview your plan →

Warmly,
The January Health Team

O4 — Week 39 Check-in

Pre-birth

TriggerGestational week 39

TimingEDD-based

CTAView portal

SubjectWeek 39 — you're almost there

Hi {{first_name}},

You're at 39 weeks — the finish line is close. However you're feeling right now, it's valid.

This is a good time to revisit your baseline plan. It covers what to expect in those first days after delivery, including when your full personalized plan will go live.

If anything has changed since your intake — new concerns, updated preferences — your Care Concierge is just a message away.

Revisit your plan →

Warmly,
The January Health Team

O6 — Week 41 Nudge

Pre-birth

TriggerGestational week 41

TimingEDD-based

CTAContact concierge

SubjectWeek 41 — still here with you

Hi {{first_name}},

41 weeks. We know the waiting can feel harder than anyone prepares you for.

Your plan is ready for whenever your baby is. Nothing to do right now except take care of yourself. If anything comes up or you just want to talk through what's ahead, your Care Concierge is here.

Reach your Care Concierge →

Warmly,
The January Health Team

O7 — Week 43 Follow-up

Pre-birth

TriggerGestational week 43, no delivery reported

TimingEDD-based

CTAContact concierge

SubjectChecking in — we're still here

Hi {{first_name}},

Just checking in. We haven't heard an update yet, and that's completely okay — things don't always go on a tidy schedule.

Whenever you're ready, your Care Concierge can help make sure your plan reflects where you are now. Everything is set to activate as soon as your baby arrives.

Get in touch →

Warmly,
The January Health Team

O8a — Full Plan Active

Post-birth

TriggerDelivery reported / confirmed

TimingOn confirmation

CTAView portal

SubjectYour full plan is now active — log in to see it

Hi {{first_name}},

Congratulations — and welcome to recovery. Your full personalized plan is now live, built around your delivery and everything you shared with us.

Inside you'll find week-by-week guidance for where you are right now, along with resources your Care Concierge selected for you.

View your plan →

This is your first week. Be gentle with yourself — we'll be here every step of the way.

Warmly,
The January Health Team

General Onboarding (Path B)

For members who enroll after delivery. Shorter sequence — intake to plan ready in ~24 hours. Shared emails (O1, O2) are identical to Path A.

O1 → O2 → Reminder → O8b

O1 — Get Started

Shared · See Path A

TriggerSign-up / enrollment

TimingImmediate

CTAComplete Jotform intake

SubjectGet Started — complete your intake

Same copy as Path A — see Pre-birth Onboarding tab for full text.

O2 — Welcome

Shared · See Path A

TriggerIntake submitted

TimingImmediate

CTAView portal

SubjectWelcome to January Health — here's what's next

Same copy as Path A — see Pre-birth Onboarding tab for full text.

Intake Reminder

Conditional Shared · See Path A

TriggerJotform not submitted

Timing24hrs after O1

CTAComplete Jotform intake

SubjectStill need your info — it only takes 5 minutes

Same copy as Path A — see Pre-birth Onboarding tab for full text.

O8b — Plan Ready

Post-birth

Trigger~24hrs after intake

TimingAlready postpartum

CTAView portal

SubjectYour plan is ready — log in to see it

Hi {{first_name}},

Your personalized recovery plan is ready. It's been built around your delivery, where you are in your recovery, and what you shared during intake.

Inside you'll find guidance tailored to this phase — not a generic timeline, but one that meets you where you are right now.

View your plan →

Your Care Concierge is always here if anything comes up.

Warmly,
The January Health Team

Early Recovery · C-Section

Weekly emails for weeks 1–6 after C-section delivery. One email per week, alternating with check-ins (check-ins out of scope). E3a–E6a not yet drafted — shown as placeholders.

E1a Week 1 → E2a Week 2 → E3a → E4a → E5a → E6a

E1a — Week 1

C-Section

TriggerDelivery + ~3 days

TimingWeek 1

CTAView portal

SubjectYour body just did something incredible

Hi {{first_name}},

You just had major surgery and brought a whole new person into the world. That deserves more credit than anyone will probably give you this week — so let us say it: you did something extraordinary.

Right now, your body is focused on one thing — healing your incision from the inside out. The best thing you can do this week is rest, manage your pain, and take short walks around the house when you're up for it. Even a few minutes helps circulation and supports recovery.

If you haven't had a bowel movement yet, stool softeners can help — it's one of the most common early recovery hurdles, and there's no reason to tough it out.

See your recovery guide →

If anything feels off — or you just want to know what's normal — your Care Concierge is here.

Warmly,
The January Health Team

E2a — Week 2

C-Section

TriggerWeek 2 post-delivery

TimingWeek 2

CTAView portal

SubjectProtecting your incision + rest without guilt

Hi {{first_name}},

Your incision is healing — even if it doesn't feel like it yet. By now, the tenderness should be easing a little, and you might notice your bleeding getting lighter in color. Both are signs your body is doing exactly what it's supposed to do.

This week, try walking for 5–10 minutes twice a day if you can. It doesn't need to be outside — around the house counts. And if someone tells you to "rest while you can," listen to them. Rest isn't laziness right now. It's recovery.

See this week's guidance →

If your baby blues haven't started to lift, or if something feels heavier than just tired — that's worth paying attention to. Your Care Concierge is here to talk it through.

Warmly,
The January Health Team

Early Recovery · Vaginal

Weekly emails for weeks 1–6 after vaginal delivery. One email per week, alternating with check-ins (check-ins out of scope). E3b–E6b not yet drafted — shown as placeholders.

E1b Week 1 → E2b Week 2 → E3b → E4b → E5b → E6b

E1b — Week 1

Vaginal

TriggerDelivery + ~3 days

TimingWeek 1

CTAView portal

SubjectYour body just did something incredible

Hi {{first_name}},

However your birth went — fast, slow, exactly as planned or nothing like it — you made it to the other side. That matters, and we're glad you're here.

This week is about letting your body begin to heal. Soreness and bleeding are both normal right now. If you had any tearing, a peri-bottle with warm water after using the bathroom will be your best friend.

Short walks when you feel ready — even just around the house — help with circulation and recovery. There's no checklist this week. Just rest, eat, hydrate, and let people help you.

See your recovery guide →

If anything feels off — or you just want to know what's normal — your Care Concierge is here.

Warmly,
The January Health Team

E2b — Week 2

Vaginal

TriggerWeek 2 post-delivery

TimingWeek 2

CTAView portal

SubjectWhat's normal — and what to watch for

Hi {{first_name}},

By now, the soreness should be starting to ease. Your bleeding is likely lighter — shifting from red to pink or brown — and if you had tearing, healing is underway even if it still feels tender.

This is a good week to try slightly longer walks — 10 to 15 minutes, once or twice a day. Keep up with your peri-bottle routine, and keep hydrating. If constipation or hemorrhoids are still bothering you, stool softeners and warm sitz baths can help.

See this week's guidance →

If your baby blues haven't started to lift, or if something feels heavier than just tired — that's worth paying attention to. Your Care Concierge is here to talk it through.

Warmly,
The January Health Team